Privacy Policy

We collect various types of information to provide you with a smooth and reliable booking experience. The information we gather includes:

• Personal Identification Information: Your full name, email address, mobile number, and date of birth when you register or book a ticket.
• Booking Details: Travel routes, journey dates, seat preferences, co-passenger details, and ticket history.
• Payment Information: We collect transaction identifiers and payment status. Full card or banking details are processed securely through our payment partners and are never stored on our servers.
• Device & Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs to improve our website performance.
• Location Data: With your permission, we may collect approximate or precise location to show relevant departure points and nearby boarding stops.
• Communications: Messages you send us via email, WhatsApp, or our contact forms for support and feedback purposes.

The information we collect is used strictly to serve and improve your experience with Subhali Paribahan. Specific uses include:

• Processing and confirming your bus ticket bookings and sending e-tickets to your registered contact.
• Sending booking confirmations, journey reminders, cancellation notices, and real-time bus status alerts via SMS, email, or WhatsApp.
• Handling refund requests and resolving customer support queries efficiently.
• Personalising your experience by remembering your preferred routes, seat types, and travel frequency.
• Delivering promotional offers, seasonal discounts, and loyalty programme updates — only with your consent.
• Analysing usage patterns to enhance our website, mobile app, and overall service quality.
• Complying with applicable laws, government regulations, and court orders when required.

We do not sell, rent, or trade your personal information to third parties. However, we may share your data in the following limited circumstances:

• Service Providers: Trusted third-party partners such as payment gateways, SMS service providers, and cloud hosting platforms who assist us in operating our services. These parties are contractually bound to keep your data confidential.
• Bus Operators & Agents: Authorised route partners may receive booking-related details necessary to fulfil your journey — such as your name, seat number, and boarding point.
• Legal Compliance: When required by law, government authority, or in response to a lawful request, we may disclose your information to the appropriate authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction with notice provided to you.

Our website uses cookies and similar tracking technologies to enhance your browsing experience and understand how our services are used. Cookies are small data files stored on your device.

• Essential Cookies: Required for the website to function correctly, including maintaining your session during booking.
• Analytics Cookies: Help us understand visitor behaviour and improve website performance through tools like Google Analytics.
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness. These are only activated with your consent.

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our services.

We take the security of your personal data seriously and implement industry-standard technical and organisational measures to protect it from unauthorised access, loss, misuse, or disclosure.

• All data transmission between your device and our servers is encrypted using SSL/TLS protocols.
• Payment transactions are handled through PCI-DSS compliant payment gateways.
• Access to personal data within our organisation is restricted on a need-to-know basis.
• Regular security audits and vulnerability assessments are conducted on our systems.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Specifically:

• Booking and transaction records are retained for a minimum of 3 years for accounting and legal compliance purposes.
• Account data is retained for as long as your account remains active. You may request deletion at any time.
• Marketing preferences and consent records are kept until you withdraw your consent.
• Server logs and analytics data are retained for up to 12 months and then anonymised or deleted.

You have the following rights with respect to your personal data held by Subhali Paribahan:

• Right to Access: You may request a copy of the personal data we hold about you at any time.
• Right to Correction: You may request that we correct inaccurate or incomplete information in your profile.
• Right to Deletion: You may request deletion of your personal data, subject to legal and contractual obligations.
• Right to Withdraw Consent: You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.
• Right to Portability: You may request your data in a structured, machine-readable format where technically feasible.

To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond to all requests within 30 days.

Our services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to delete such information from our records.

Our website may contain links to external websites, payment portals, or social media platforms that are not operated by us. This Privacy Policy applies solely to Subhali Paribahan's platforms. We strongly advise you to review the privacy policies of any third-party sites you visit, as we have no control over their content or privacy practices.

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. For significant changes, we will notify registered users via email or a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we are protecting your information.